Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
It’s been a busy week for marketers as updates have either finished rolling out, have been announced, or have just been introduced to different platforms across the internet. Let’s take a look at what’s been happening across the week.
YouTube to make their keyword research tool available to all creators
A tool called YouTube Search Insights, which is designed to surface keyword data to creators, will be available to all channels later this month.
This is following a limited test from November where select channels received a preview of this tool so they knew what to expect. The tool has not been significantly altered.
If you were a part of the test group, great! You can keep using the tool as normal.
If this is your first time hearing about Search Insight or you’re aware but don’t know what it is, here’s an explanation.
What is YouTube Search Insights?
YouTube Search Insights is a tool that has been built to assist creators when planning their content by providing them with data to create more relevant content.
The data that is surfaced by Search Insights will inform a creator about what their specific target audience is looking for.
As well as this, it will also provide creators with data on what the general audience is searching for by looking up keywords to see their search volume.
If a keyword search returns you with high volume but low results it will label this a Content Gap. This is a prime opportunity to supply your target audience with content that they’re seeing low results on.
This data is based on the last 28 days of searching.
How can I access YouTube Search Insights?
In order to access YouTube Search Insights, you need to access your YouTube Studio and follow these instructions.
- Click Analytics
- Find the Research tab
- Then look for a section called “Your viewer’s searches”
From here you will be able to see the data on what your target audience is searching for on YouTube.
This tool can only be accessed on a desktop, and only shows queries from users in the US, UK, Canada, Australia, and India.
The full video announcement can be watched below:
Facebook turning off marketers’ best ads.
On the 13th of April, many marketer’s woke up to find that upon opening Meta Business Suite, some of their ads were turned off. To rub salt in the wound, a lot of the best-performing ones were the ones that were turned off.
Meta did not make a statement about the bug, but it’s worth checking your Facebook Ads account to make sure that any ads that were running still are, and if they’re off to turn them back on again. Here’s a tweet about how to do this:
Unfortunately, if you were affected by this bug then it may have significantly hindered the success of a paid social campaign.
Highly Cited labels for Google Top Stories is now live
A few weeks ago I posted this article talking about a new label for Top Stories on Google which is “highly cited”, well this feature is now live. Here’s a screenshot of the label in action.
The label is designed to help searchers identify stories that have been cited by other news organisations. The purpose of this is to elevate original reporting, which is something they’ve been wanting to focus on since 2019.
The “Highly Cited” label will give confidence to anyone who is searching the topic that the story is cited by other journalists and offers unique information that they can learn and rely on.
March 2022 product review update now live on Google after finishing rolling out
In another week,’s roundup I spoke about Google Product Review Updates, this update launched in March and has now finished rolling out successfully after 19 days. The announcement is below on Twitter:
If your reviews have been affected by the rollout, then here’s what you can do to try and improve your rankings and traffic:
- Provide more multimedia around your product from visuals to audio, or even just links to your own experience with the product in question. This supports your expertise and reinforces authenticity.
- Include links to multiple sellers of the product to give readers an option of purchasing from a seller of their choice.
I also included the criteria for product reviews following on from this update, this includes:
- Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
- Come from people who have actually used the products, and show what the product is physically like or how it’s used
- Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
- Cover comparable products, or explain what sets a product apart from its competitors
