Summer so far has yielded some of the latest inventive, tactile campaigns, which show just how in tune brands are with their customers.

Chamberlain Coffee & Pinterest Collaboration

One of the most notable campaigns for summer 2025 has to be Chamberlain Coffee teaming up with Pinterest to launch their sea salt toffee collection. This iconic product marks a historic moment for Pinterest, as their first brand collaboration in the 15 years since its advent.

Emma Chamberlain is one of Gen Z’s most prolific influencers. Her personality and presence serve as her brand, and her unique passion for premium flavoured coffee propelled her brand, Chamberlain Coffee, into success.

This latest campaign utilised rising trends from Pinterest Predicts’ annual report to influence the direction of the product and campaign. Chamberlain herself has an affinity for a coastal holiday, having shared many snaps across her platforms over the years. The union of Emma’s experience with the forecast trends ultimately shaped the visual communications and approach to the campaign.

Part of the campaign was launched on Pinterest, with Chamberlain Coffee releasing a Pinterest board. Each image contains a product that users can be more than inspired by; they can purchase the mood board they’re looking at. This is a really effective sales technique for enabling the customer to assimilate and live vicariously through the product.

Polaroid’s OOH Campaign

Polaroid is giving everyone food for thought with their latest campaign to launch the new Polaroid Flip product. The campaign slogan reads “The Camera for an Analogue Life”, and the assets to support are tonally the same. One reads “How much of your camera roll do you really remember?” and another “AI can’t generate sand between your toes” the language really honing in on their product creating presence in the world.

It’s both thought-provoking and clever as it assimilates an emotion or feeling we all have had, and reminds us of how their product is the one to create permanence of the moment.

The campaign is featured across billboards and bus stop banner ads. This clever placement aligns directly with the campaign messaging to look up and experience the world beyond our screens. Demonstrating Polaroid’s ability to create campaigns with high impact.

Jaffa Cake, it’s a cake, you Biscuit

If there is ever a sign that a brand is listening to the debates online on whether the Jaffa Cake is a cake or a biscuit. They’ve built their latest campaign around the sentiment, playfully mocking everybody and reminding them that the product is indeed a cake.

This fun way of approaching marketing a product demonstrates not only thoughtfulness in their approach but also a witty way to promote engagement with the brand.

Why do these approaches resonate so well with audiences today?

Because brands are looking to connect with their audience through sentiment and conversation around our world, our experiences and our interests. Pinterest and Chamberlain demonstrate how tapping into trends whilst staying authentic to a brand can create incredible campaigns. Or like how Polaroid starts the conversation on how we stay present, all whilst casually promoting a product. It’s genius!

We’re interested to know, what brand has created stand-out campaigns for you this summer?

What is an emoji?

An emoji is an emoticon on a phone’s keyboard which allows a person to communicate, rather than typing a message visually. The word emoji is Japanese; it’s a portmanteau combining e, which means picture, and moji, which translates to character.

Where do emojis originate from?

Emojis were initially brought into existence in the late 90s in Japan, their design simplistic, utilising characters and letters to create faces. These early iterations of emoji allowed people to have a more nuanced form of communication, with emotion and tone being easily communicated through the inclusion of an emoji.

How have emojis evolved?

Since their advent, emojis have quickly flourished and evolved from simple character combinations to clean, branded icons which various phone companies release as part of their device keyboard.

1988

The first instance we see of the emoji was in Japan on the Sharp PA-8500, an electronic device described as an electronic pocket assistant. The device would be used to manage admin tasks, which include setting dates in calendars, for note-taking, and other tasks like filing contacts.

1997

By the mid-nineties, the first set of emojis for mobile phones was released on the Japanese-made SoftBank J-phone. The owners of this model of phone were able to access a set of 90 emojis, of which the emote which inspired the now iconic poo emoji was included.

1999

Almost a decade after a gentleman named Shigetaka Kurita developed a 176-character emoji Keyboard in 1999. Kurita was a developer for i-mode, a platform for internet use created by DOCOMO, a leading mobile carrier in Japan.

The purpose of the invention was to simplify communication through a set of symbols which would help to convey a message. The emojis were 12 by 12px and were embedded onto a keyboard similarly to the characters of the alphabet.

The nature of the designs ranged from practical communication tools like a gas station emoji, to more emotionally expressive icons, which were there to imply any emotion which couldn’t be interpreted through just text, providing emotional subtext.

2009-2010

In the early 2000s, the rapid succession of brands and companies alike wanting a piece of the emoji pie led to a contentious petition, which had begun 3 years prior. This began the process of the Unicode Consortium assigning different standardised codes to emojis. The Unicode Consortium are a non-profit organisation that standardises software and data internationally.

The proposal given to the Unicode Consortium contained 625 new emoji designs. The proposal was quickly accepted, and these emojis became available to use for those with internet access.

2011

By 2011, emojis really were going global with the release of the Apple emoji keyboard, populated with over 470 emojis for users to select from and create with.

2014

Then came the origin of World Emoji Day, which was officially observed on the 17^th of July. Interestingly, the date was selected in line with the date displayed on the emoji calendar.

Our take on the Emoji

With the handy help of ChatGPT, we were able to get a sense of how our logo could look if it were to be integrated into the IOS keyboard.

It’s been almost 40 years since the first emoji was created and being used, and now there are 3,790 emojis in the Unicode standard. Emojis are even utilised in marketing on email campaigns, social media content and even in blogs like this one here.

We’re really intrigued to see how emojis continue to evolve, expand in their catalogue and ultimately how they will allow us to express ourselves and enhance the content we create. We’d love to know what your favourite emoji is!

What is keyword cannibalisation?

Keyword cannibalisation occurs when multiple pages on your website target the same keywords, causing them to compete against each other in search engine results. Rather than boosting your visibility, this overlap can dilute your SEO efforts and hurt your rankings.

Why is keyword cannibalisation such a problem?

Keyword cannibalisation directly impacts your content. Here’s how it directly impacts your SEO efforts:

Impacting your rankings – the greatest issue with keyword cannibalisation is the impact it can have on your rankings. Negative Impact on ranking decreases the chance of content being displayed, clicked on and engaged with.

Decreasing page authority – when your content is directly competing with more of your content, it can negatively impact your authority. It dilutes the authority you have potentially established on one page by redirecting your audience to another.

The spending of unnecessary crawl budget –if you have multiple pages targeting the same keywords, it can impact the chances of other important pieces of content being crawled. This is because Google determines the crawl budget, meaning other pieces of important content can be directly impacted because of keyword cannibalisation.

Negatively impacting conversion rates – if two pieces of content are competing with each other and one ranks higher than the other, it is going to have a higher click-through rate. You never want to compete with your content, as the goal is to create unique pieces of content that perform consistently.

Preventing and fixing keyword cannibalisation

Prevention

The key is to define the intent of your content; your intent will directly influence the way your content is ranked on search engines. Using long-tailed keywords allows you to directly answer and cater to different search intents, which would be one of the key factors in content not being ranked against other pieces of your content.

Avoid repeating the same keyword sets, diversify the words you target to make sure your content isn’t competing against each other. Coupling this with pinpointing your intent will ensure there’s no content battling to be ranked.

Monitor your content after it’s been created and look at how your content ranks for your keywords. If it’s ranking poorly, the content may need to be optimised to add more value and demonstrate to search engines it’s worth displaying.

Fixing keyword cannibalisation

Once you’re certain keyword cannibalisation is your problem, you can begin to strategise how to move forward with your different pieces of content. 

The best approach is to consolidate your content. Merging your content into one comprehensive piece can be beneficial for preserving content. You can do this by implementing 301 redirects, which will allow the original link to still exist but funnel it back into the new consolidated content.

If you think your content serves different audience intents, then optimise the content to cater to that intent. You can do this by adapting the copy and integrating more long-tailed keywords.

If you decide you need to keep the content as well as needing to keep the pages separate, then canonical tags may be the best approach for you. A canonical tag lets the search engine know which page to prioritise for ranking and indexing.

What not to do…

Whilst some scenarios might call for you to delete the page to fix a cannibalisation, its not an ideal solution. Not only can you lose the value that piece of content added to your site, but any links embedded on the page are lost.

In Summary
Keyword cannibalisation can quietly damage your SEO performance if left unchecked. By planning strategically, optimising with intent, and auditing your content regularly, you can ensure each page has a distinct purpose, helping search engines and users alike navigate your site more effectively.

In celebration of Brothers Day, we sat down with Intelligency’s Co-Founders and Directors, Sean and Liam, to talk about building a business together, not just as colleagues, but as siblings too. From their beginnings to their future ambitions, here’s what they had to say.

What was the process of beginning to work with each other?

Sean recalls: “Liam was working at the Telegraph at the time, and I was still working by myself. We got our heads together and thought that we could work together to build our social media vetting technology.”

Liam adds: “I had been working in London, but we’d always wanted to do something together, and the social media vetting was such a good idea, we thought, why not! Now we’ve grown and grown into Digital Intelligence, and I couldn’t be happier!”

What is the thing you’re most proud of in terms of your achievements as both brothers and Company Directors?

Without hesitation, Sean points to resilience: “I think surviving and working all the way through COVID, where other agencies and small companies were shutting down or having to go on furlough. We managed to grow the business and do so remotely with our clients. It was incredibly hard and challenging, but meant that the company survived and grew into what it is today.”

Liam echoes the sentiment, highlighting consistency: “That we’ve grown year on year! It’s such a difficult period for businesses, and the fact that we’ve been successful and are delivering exceptional results to our clients is something we are both so proud of!”

Working with family can be complicated. What challenges have you faced as siblings in business?

Sean laughs : “Other than an intense rivalry on the office ping pong table, mixing family and work can always be dangerous as it’s hard not to talk about work at family functions and let work life slip too easily into personal life. We’ve always done well to protect against this and try to keep the two separate.”

Liam agrees: “You have to be able to communicate effectively and considerately, as well as ensure you can separate work from personal life. We’ve been really lucky that we’ve been able to merge our great personal relationship positively into running a business!”

What is something you each want to achieve within the business in the next 5 years?

Sean’s focused on expanding their impact: “I’d love to expand our team further and grow our digital intelligence business further. We’re great at helping clients solve issues with clients, and our digital audits and reporting technology are often transformational for clients. I’d love to see us do more of this work.”

Whilst Liam keeps it simple but powerful: “Same as the last 5 years, grow the company and staff whilst creating a culture where people enjoy coming to work every day!”

And finally, if you could summarise working with your brother in just 3-5 words, what would they be?

“Best business partner ever.” Whilst Liam said, “A brilliant brother & business partner!”

What is the trend?

OpenAI has recently rolled out a new version of ChatGPT with significantly enhanced AI capabilities, particularly in image generation. This upgrade has sparked a viral trend where users upload their personal images and prompt the AI to “animate this like Studio Ghibli.”

What’s caused this prompt on ChatGPT’s latest version to trend?

Users quickly flooded X (formerly Twitter) with their AI-generated Studio Ghibli-style images, showcasing everything from personal photos to iconic movie scenes and internet memes. The accessibility and improved quality of ChatGPT’s image-generation tools have encouraged widespread participation.

Beyond Studio Ghibli, users have experimented with other animation styles, including The Simpsons and South Park, further fuelling the trend.

What works so well about the trend?

Studio Ghibli has a devoted following, with millions of fans appreciating its distinctive animation style. The Japanese studio is renowned for its hand-drawn artistry, whimsical storytelling, and deep emotional resonance. The ability of ChatGPT to closely replicate this aesthetic has driven its widespread appeal.

Several factors contribute to the trend’s success:

• Ease of Use – OpenAI’s generative features are free and accessible to all users, making it easy for anyone to create AI-generated art in various styles.
• Engagement & Virality – The instantly recognizable Studio Ghibli aesthetic has encouraged users to share their results online, prompting others to try it for themselves and contribute to the trend.

Does this raise issues around copyright?

This trend touches on an ongoing debate about AI-generated art and intellectual property. Studio Ghibli co-founder Hayao Miyazaki has long been critical of AI in animation, famously stating, “I strongly feel that this is an insult to life itself.” His ethos prioritizes authenticity and meticulous craftsmanship, which contrasts sharply with AI-generated imitations.

While AI-generated art does not technically infringe on copyright, it raises ethical concerns about replicating the hard work of illustrators without their consent. The trend serves as a reminder of the growing challenges surrounding AI and artistic originality.

How are brands and accounts using the trend?

While independent creators have embraced the trend, brands have been slower to adopt it. A few exceptions include major brands like Airbus, and OpenAI CEO Sam Altman, who changed his X profile picture to an AI-generated Studio Ghibli-style version of himself.

As AI art generation continues to evolve, it will be interesting to see how brands, artists, and audiences navigate the balance between creativity, authenticity, and ethical considerations.

Women in Marketing

Women have made significant headway in marketing, a once male-dominated industry. In a 2022 study by Statista, it demonstrated a shift with a strong figure of 58% of marketers being female, and 42% made up of men (UK).

Women have made significant contributions to marketing over the last century, with some female leaders championing for equality within the industry.

As of 2024, the gender pay gap still exists, with a 7% pay inequality from a woman’s wage to their male counterparts. Signalling that despite it now being a female-dominated industry, men in the field are still valued more with a higher figure salary. This is likely due to the roles by women being typically ‘lower’ in the marketing pecking order, with a larger volume of men working in seniority roles, i.e. CEO’s, CFO’s, department leaders and so forth.

Historic female figures in marketing

The first female copywriter – Helen Lansdowne Resor

Helen Lansdowne Resor was the first female copywriter, working at J. Walter Thompson Co before rapidly progressing through their ranks becoming their first female Vice President. Reason spearheaded campaigns like her first “A Skin You Love to Touch” for Woodbury’s facial soap.

It’s known that Resor was able to run such successful campaigns because she was able to think like the buyers of the products she was selling. Her “A Skin You Love to Touch” campaign was of its time. She spoke to the women in the household through the campaign, acknowledging women were most likely to be the one making the purchasing choices at the time. This approach earned her the titles she came to bestow, demonstrating that women were more than capable of major success within marketing.

The first female CEO – Mary Wells Lawrence

Mary Wells Lawrence is an impressive woman, being the first woman CEO to be listed on the New York Stock Exchange. The feat came following a long career in advertising under companies such as Jack Tinker & Partners and Doyle Dane Bernbach, in roles such as copy chief, and senior partner.

Lawrence was the first woman to achieve CEO status on the New York Stock Exchange list, a huge feat for her as a pioneer of the time, in a completely male-dominated industry.

The first woman in marketing to found her own advertising company – Mathilde C. Weil

In 1882, America saw its first female-led ad agency, M.C. Weil Agency brought to life by Mathilde C. Weil, a German immigrant who recognised and capitalised on the growing necessity for ad space, her actions forging the path for many women in marketing.

What makes Weils story even more impressive, is she did all of this 80 years before all women in the US were given voting rights. Putting into perspective just how hard she would have had to work in order to gain the recognition she so rightly deserves.

The first art director – Nedda McGrath

A pioneer for female leadership, Nedda McGrath was the first female art director within advertising. McGrath’s career at Blackman Agency (1926) was one to marvel at. She stated in her excerpt from the Ad History Book “I was discouraged by everyone from making the attempt and had to work perhaps harder than a man.” Her words are a true testament to the hard work put in by women to be recognised as valued members of the workforce.

We’d be interested to know which woman in marketing you find inspiring!

On Friday, the 12th, Intelligency had the pleasure of welcoming a specialist trainer into the office for an in-depth session on producing high-quality content for social media. The training provided hands-on experience, covering everything from selecting the right equipment to understanding the technical aspects that can make or break content quality.

In today’s digital landscape, staying ahead of trends and mastering the art of content creation is essential. At Intelligency, we continuously seek opportunities to expand our knowledge and refine our skills, ensuring that both our in-house and client projects benefit from the best practices in social media marketing. This session was another step towards that goal—helping us to better understand the nuances of video and photo production to create compelling, high-impact content.

Key learnings

Whilst I won’t give away all of the secrets shared by the expert trainer Cameron, I can say that the session reinforced and enhanced my understanding of several crucial elements of content creation, including:

• Content planning
• Kit selection (specifically tailored to the business’s needs)
• Familiarisation with kit
• Learning about camera settings
• The shooting process
• The editing process

Here are 5 new things I took away from the course:

📸 Understanding resolution and compression – Social platforms like Instagram are unable to process high-resolution content, i.e. videos shot in 4K. As a result, content can be compressed, lessening the overall quality of the content.

📸 Balancing settings -Shutter speed, aperture and ISO all interplay with each other. There is no one-size-fits-all with photography and videography; it’s about achieving the balance between each setting to capture the desired shot.  

📸 The Power of the First 3 Seconds – The first 3 seconds of video content are critical to hooking the viewer, so make every second count. Aim to grab the viewers’ attention and keep them invested in order for them to stick around for the content that follows those first few seconds.

📸The media quality toggle – Instagram, one of many apps, allows you to upload higher-quality content by utilising its media quality toggle. This will tell Instagram to upload the content at its highest resolution, rather than automatically compressing it.

📸Lense correction in editing – Lens correction ensures that regardless of what make and model of the camera a video or image is shot on, the quality will remain consistent despite what lens it has been captured with.  This is because each lens will have its own unique distortions, which can create inconsistencies if shooting across multiple cameras.

Why third-party training is invaluable

At Intelligency, we firmly believe that ongoing education and professional development are key to staying ahead in an ever-evolving digital landscape. Investing in expert-led training isn’t just about refining our technical skills—it’s about ensuring our team has the knowledge and confidence to deliver exceptional work for our clients.

“Bringing in external experts allows us to gain fresh perspectives, access the latest industry insights, and refine our approach with cutting-edge techniques. Not only does this enhance the quality of our work, but it also supports the career growth of our team. We want our staff to feel empowered, upskilled, and equipped to take on new challenges—because when they grow, so does our business.”

– Sean Walsh, Director, Intelligency

By learning from specialists in their field, we are able to integrate best practices into our strategies, ensuring that our content remains engaging, impactful, and ahead of the curve. This commitment to continuous learning benefits not only our internal team but also the clients we work with, as we bring a more informed and innovative approach to every project.

If you’re looking to refine your approach to content creation, investing in professional training can be a game-changer. Have you ever attended a similar session?

What’s the trend?

Beyoncé made headlines this week—not just for winning a Grammy, but for her stunned reaction after being announced as the 2025 winner for Best Country Album. The unexpected expression on her face quickly went viral, becoming the internet’s latest meme. Now, hordes of people are using it to poke fun at moments of shock, disbelief, or classic “oopsie daisy” blunders.

Why is the trend gaining popularity?

We think it goes without saying that Beyonce is a pop culture powerhouse. Almost everything she does garners attention, and in this case, her candid reaction instantly caught the eye of fans and internet users alike. As with many viral moments, the internet wasted little to no time reclaiming and repurposing to add humour to everyday situations.

Why does the trend work so well?

The Beyonce meme has skyrocketed in popularity for a couple of reasons, most notably because it:

Allows brands to show personality- Brands are able to express their creativity and inject humour whilst still making the content relevant to their brand.

Keeping relevant- Jumping on viral trends like this one helps brands show relevance and awareness of pop culture by jumping on the trend.

Driving engagement– This style of content is likely to drive engagement and draw attention due to its instant recognisability and ability to spark conversation amongst internet users.

How are brands using the trend?

This trend has taken off in the marketing world, with many brands and content creators putting their own spin on Beyoncé’s reaction. Some creative examples include:

Travel Sisters – This travel brand used the meme to humorously acknowledge the frustration of baggage loss, showing their audience that they truly understand their pain.

Pretty Little Marketer – This marketing-focused brand tapped into the trend by poking fun at common industry mistakes, making it highly relatable for fellow marketers. These examples highlight the power of viral memes in marketing. By pairing a well-known image with a witty, brand-relevant caption, businesses can resonate with audiences, spark engagement, and boost their online presence

Online safety has many facets to consider, but the crux of it is that we have to protect ourselves and our sensitive information on the internet. There are many dangers on the internet, and it can be hard to anticipate every last potential risk. That’s why in this guide we outline all the risks, as well as how you can protect yourself, your website and your customers.

What are some of the risks online?

There’s a broad scope of potential risks with being online, particularly around the loss of sensitive information. Understanding what the risks are and how they are posed to us, can help us anticipate and prevent any unsafe situations from occurring. Some of these risks include:

• Malware or ransomware
• Scamming
• Hacking
• Phishing
• Data breaches
• Copyright infringement
• Insufficient patch management
• Outdated software for websites

Each issue poses its own threat to a business, and all can quite quickly destroy one too, so prevention is critical. Here’s a visualisation of each impact associated with the potential risks:

The risks for an individual can be damning, any loss whether its financial, reputationally or private data. However, this can be worsened, if it’s a business customer who is the victim of an online attack.  Not only does it immediately demonstrate an insecurity (online) from a website, but it suggests they aren’t reliable or able to protect their customers. This can harm the rapport of the customer, and the reputation of the business.

How can you stay safe online?

Staying safe online can be made super simple, by implementing the following strategies from the inception of an account being created. Beginning the process with caution and prevention in mind can really help to negate any of the potential risks in the future.

Password protection and 2-factor authentication

This may be one of the most obvious ways to protect yourself, but utilising password protection is an essential part of safeguarding your online accounts. When creating passwords avoid the obvious like first names, last names and birthdays. Look to create unique combinations for each account you have.

An example of what makes a password strong is the combined use of upper- and lower-case letters, symbols and numbers. Using a combination of all these different characters will reduce the likelihood of cybercriminals like hackers, from accessing your passwords and hacking your accounts.

2-factor authentication is a protective process offered by some software companies, such as Google. 2-factor authentication works by validating a user, this is usually through generating a one-time code or using a second factor of authentication such as a personal question for them to answer.

Tip: Utilise a password manager if you’re forgetful or pick 3 words to use in your passwords!

Protection of private information

A good rule of thumb around internet safety, is protecting any sensitive information about yourself, here are some instances of sensitive information:

• Address
• Full name
• Bank details
• Workplace or school address
• National insurance number
• Emails and passwords

Avoid clicking unfamiliar links.

Whether it’s via email or online, clicking links without forethought can put individuals at greater risk of phishing, being impacted by malware, or having private data stolen. A good way to be sure the link you’re clicking on is safe, is by checking it is provided by a verified and recognised account or source.

More so, avoid clicking on pop-ups that appear on websites, these include ads. On non-secure sites, these pop-ups can contain viruses/ malware that can hack into your system and take information or money.

For instance, avoid using websites without a lock symbol beside the URL. It looks like this:

Back-up your data

For those with a website or important data on their devices, backing up content is a critical tact-tic to adopt. You can back up to external devices for an additional layer of security, or onto a cloud-based system. This means you still have access to your data in the event it is stolen or compromised.

Ensure your website has the latest software updates

Updating a site all the time isn’t necessary, however, ensuring the site is compatible with its server host, that its security measures are in full force, and that the site elements are all functioning as intended.

This process is known as patch management, implementing updates to both the system and software used for a site. Updating not only ensures security and functionality, it also makes sure that the website is in compliance with current regulations.

Obtaining a Data Protection Legislation Registration

In the UK, all businesses must legally be registered for Data Protection, this ensures compliance with data security and protection. The act, established in 1998 outlines how personal data is collected, handled and stored, whilst empowering individuals by giving them entitlement to know what data people have on them.

If you’re interested in shielding your brand and mitigating online threats, we could be the right consultancy for you! At Intelligency we are adept at eliminating online threats, simply contact us to find out how we can do that for you!

What is the trend?

The ‘Tap, hold and load in 4k’ trend has taken X (formerly Twitter) by storm. The sporting community has adopted the trend, with sports fans sharing 4k resolution images of their favourite shots of athletes. However, the trend has quickly been adopted by other brands, having seen success in the trend garnering engagement.

The trend nods to the feature integrated by Twitter in 2020, which allows users to download images in a 4k resolution. The trend highlights users’ ability to access high-quality visual assets by simply holding down an image.

Why is this trend gaining popularity?

The trend allows brands, creators and influencers to share visual content with their audience, in super high quality. The popularity of sharing these high-quality assets encourages audiences to interact and engage with content.

The ease of use has propelled the trend, making it super simple for audiences to take a closer look and explore their curiosities.

Why does the trend work so well?

The trend uses the load in the 4k feature to give brands’ social media strategies a creative and competitive edge.

The success of the trend lies in its ability to:

• Demonstrate brand personality: Brands are able to provide insight, showcase their creativity and tell compelling stories through any imagery.
• Having a competitive edge: Trend participation not only signals to the audience an awareness of the current social culture, but it also has brands vying for attention.
• Garnering attention: Attaining engagement is made that much easier when a trend grips the audience, more so, the trend actively encourages the audience to download the imagery, pushing for enhanced experiences between audiences and visual content.

What are some examples of the trend being done?

Brands like the FIFA World Cup, Blue Origin (Jeff Bezos’ engineering company) and Fortnite have all been quick to hop on the trend, sharing their best high-resolution imagery. This has allowed brands to quickly attain engagement over captivating photography.

The future of the ‘Tap, hold and load in 4k’ trend

As the way social media and the way we use it continues to evolve, trends like this one highlight the increasing importance of visual content production. As platforms continue to invest in features that enhance the user experience. Brands opting to embrace relevant trends in their marketing strategy will continue to thrive.