Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
- New Ad Format: Collect high-quality leads directly on Reddit.
- Global Availability: Now open for all advertisers worldwide.
- Key Benefits: Lower cost per lead, higher submission rates, mobile-optimized design, and privacy-focused.
- Zapier Integration: Seamlessly send leads to your CRM and automate processes.
- Proven Results: Companies saw significant improvements in lead quality and campaign performance.
Reddit has launched a new ad format called Lead Generation Ads, now available globally. These ads, integrated with Zapier, help businesses gather high-quality leads from Reddit’s active and interested users.
Reddit’s platform is ideal for lead generation because users visit with an information-seeking mindset. This makes it a perfect environment for businesses to connect with potential customers. In fact, 75% of B2B decision-makers on Reddit find it influential for discovering new business products and solutions. This makes Reddit a powerful tool for reaching an engaged audience looking to learn more.
Benefits of Using Lead Gen Ads
The new Lead Generation Ads offer multiple advantages. Firstly, they enable businesses to reach a unique audience of redditors who are in an information-seeking mindset, primed to engage with brands and drive meaningful business results. Additionally, the cost per lead is significantly lower, with higher submission rates compared to traditional conversion campaigns on Reddit.
Designed with mobile users in mind, the ads feature auto-filled email fields that streamline the form-fill process, further improving submission rates. Privacy is also a priority; these ads are developed with user privacy in mind, ensuring peace of mind for both advertisers and users.
Moreover, users can provide information such as their name and email without leaving Reddit, creating a seamless experience that leads to higher form submission rates. The ads are also cost-efficient, offering lower costs per lead compared to traditional campaigns.
Zapier Integration Advantages
To further enhance the Lead Generation Ads, Reddit has integrated with Zapier. This integration allows leads to be sent directly to the advertiser’s CRM, improving the speed at which businesses can follow up with potential customers. Zapier also automates lead segmentation and outreach processes and connects with over 7,000 applications, making it easier for businesses to manage their leads efficiently.
Proven Results
During beta testing, companies like LaunchDarkly experienced significant improvements in their campaigns. They saw a 30% reduction in cost per lead and a 25% increase in lead submissions, showcasing the effectiveness of this new ad format.
What This Means for Marketers
For marketers, this new ad format represents a significant opportunity to enhance their lead-generation efforts. By leveraging Reddit’s unique and engaged audience, marketers can access a pool of high-intent users who are actively seeking information and solutions. The integration with Zapier streamlines the lead management process, ensuring that leads are efficiently captured and swiftly followed up on. This not only improves the speed to lead but also enhances the overall efficiency of marketing campaigns.
Additionally, the mobile-optimized design and privacy-focused approach ensure that the user experience is smooth and secure, fostering trust and increasing the likelihood of form submissions. Marketers can expect to see lower costs per lead and higher submission rates, making their campaigns more cost-effective and impactful.
Get Started
Starting today, Lead Generation Ads and the Zapier integration are available for all advertisers working directly with Reddit. This powerful new tool is set to help businesses grow by connecting with Reddit’s unique and engaged audience, driving meaningful business results through targeted lead generation campaigns.
