Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
Google has announced that a new core update may be released “in the coming weeks.” The exact date is still unknown because the update must go through extensive testing before being added to Google Search. The most recent core update was in March 2024, which Google called their largest ever.
Google’s Statement:
Danny Sullivan, Google’s Search Liaison, explained:
“If we knew the exact date of the next core update, we’d tell you. But we don’t know yet. These updates aren’t scheduled for a specific day. The ranking team makes changes, tests them, evaluates the results, and then we get a launch date. Sometimes I could have said, ‘Core update next week!’ because everything seemed on track, but then more work or issues caused delays. I expect we’ll see an update in the coming weeks, but the exact timing remains unknown.”
What Are Google Core Updates and Why Are They Important?
Google core updates are major changes to the way Google decides which websites to show first in search results. These updates are designed to help users find the best and most relevant information.
When these updates happen, some websites might move up in search rankings if their content is considered more useful, while others might move down if their content is seen as less helpful. It’s important for website owners to know about these updates so they can adjust their sites and keep their visibility on Google.
How Brands Can Prepare for the Google Core Update:
- Create Quality Content: Make sure your website has valuable, original content that truly helps visitors. Regularly update and improve what’s already there.
- Enhance User Experience: Make your site fast, mobile-friendly, and easy to use. Sites that are simple to navigate and load quickly are likely to rank higher.
- Monitor and Adapt: Use tools like Google Analytics to check your site’s performance. Identify and improve any pages that aren’t doing well.
- Build Trust: Show that your site is trustworthy by having clear author information, accurate details, and reliable sources.
- Fix Technical Issues: Ensure all parts of your site are working correctly, like sitemaps and links. Fix any errors to help Google understand and index your site better.
- Stay Updated: Keep up with the latest news and announcements from Google about updates. Knowing what’s coming can help you prepare.
