Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
Generation Clickbait
Generation clickbait was a discussion hosted by Grayling, covering the crisis in communications and how to respond to it.
The key point from the discussion was the necessity to prepare and plan for worst-case scenarios. Preparation can help mitigate the scale of the problem, preventing escalation from occurring.
- Preparing for any problems allows potential risks to be identified and understood. Understanding the risks then allows for a business to outline how they would respond to various scenarios.
- When in a crisis, its essential that the facts are collected so the situation can be accurately assessed. Assuming can do more harm than good, by understanding the problem, considered action can be taken.
- Apply best practices and be authentic, and avoid lying as it will only worsen the situation. Dishonesty can severely harm the trust between a customer and a brand.
- Focusing on the positive outcomes from a crisis is a great way to learn from the experience. Being a brand that is reliable and responsible is what customers expect from a brand.
- Being agile is beneficial. Adapting to the crisis can be a great way for brands to demonstrate they have listened to and understood their audience. Being able to adapt to a potentially evolving crisis, allow the audience to see the brand is self-aware and is taking measures to change the way they handle a situation.
Unlocking human potential with AI
AI has both risk and benefits as Tailored Thinking presented in their online event. In this discussion, Tailored Thinking covered how AI can be the heart, head and hands of a business when harnessed properly.
The head aspect of a business covers the cognitive demands that a task might have, as well as the decision-making that is put into that.
Productivity and measurability are in the hands of the business and are usually the work that requires physical actions to achieve an outcome.
The heart of the business is the meaning of the work, the energy that is spent on it and the engagement an individual has with their task.
Here are three fantastic tips given by the speakers at the event:
- Create principles around the use of AI. For example, being transparent about utilising AI, being accountable and using it to help with a job, not to do the job for you.
- Test where AI can help within your business, whether it’s looking at CVs to reduce hours spent on recruitment, or getting it to summarise key points from notes taken in a meeting.
- Experiment with AI to see how it can help with your day-to-day tasks. Look for low-risk tasks which could benefit from the use of AI.
