Sean Walsh
Sean is a Director at Intelligency heading up our digital marketing and client services operations. Sean has 15+ years experiencing working both in-house and agency with brands including Lloyds, Alstom, Hitachi, Lufthansa, Viaplay, DFDS Seaways and Mercedes-Benz.
This week in Digital we’ve been served Facebook’s most popular links, including 30% that were spam, TikTok finally allowing users to credit other creators, and Google helping people to pass job interviews using AI.
The top 20 clicked links on Facebook for 2021 and spam links
Meta has uploaded its latest transparency report, where they reported on the most popular posts for the second half of 2021.
The transparency report also includes stats about the types of content that get shared the most, popular domains, as well as the most viewed links and posts engaged and seen by users in the US.
Meta confirmed that they would be transferring to a new way of reporting their most viewed content. So for this report, they showed results based on the old methodology and the new approach.
The top metrics for generating the top content report were “content views” and “viewers”. Arguably, one of the most important changes for the transparency report is the change that links have to generate a preview in order for them to be considered links on Facebook.
Widely Viewed Links
Facebook has noted that the most widely viewed links section reflects the interest of Facebook users as a whole and includes topics such as humour, culture, and DIY subjects. However, with the new methodology they use, 30% of the most widely viewed links were generated through spam or inauthentic behaviour.
Inauthentic behaviour can be described as a misrepresentation of a user, or when content is boosted through multiple Facebook accounts.
The top two links came from the same website and had a combined 59.3 million views.
The top 20
The non-links in the top 20 included:
- Private YouTube Video
- YouTube Video – Political
- TMZ Article About Bob Saget
- Dot Gov Covid Test Page
- TikTok
- NBC News Article
- BBC News article
- USPS Covid Test Site
- Fox News Detroit Dog Rescue Article
- HuffPost Superbowl Halftime Article
- Offline Parked Domain (ranked #15 with 12.3 million views)
- ComicBook.com article
- BuzzFeedNews article
- ScreenRant article
TikTok’s creator-credit feature
TikTok is adding a new feature to its social media platform, users will now be able to credit video creators as well as trend originators. This feature allows a user to tag, mention, or even credit a video in their posts.
Until the feature is launched, the only way to credit a video is to acknowledge the creator in a caption or comment.
“These features are an important step in our ongoing commitment to investing in resources and product experiences that support a culture of credit, which is central to ensuring TikTok remains a home for creative expression,”
Kudzi Chikumbu, TikTok’s Director of Creator Community
In order to access this feature, users will need to post or edit an existing video, and then they’ll have the option to tag videos they’ve liked, posted, or that use the same sound.
See this helpful screenshot from TikTok:
Why this feature is being brought in
For almost a year now, TikTok has been facing accusations from various BAME users who feel their original content is being hijacked without proper credit being given to them.
In April last year, American TV host Jimmy Fallon and popular TikTok creator Addison Rae drew the anger of black users after performing a series of dances popular from the platform on Fallon’s “The Tonight Show”, without crediting the creators. In response to the outrage, Fallon apologized and invited five TikTok creators onto the show to perform their dances.
This apology did not lessen claims that white content creators were stealing dances and memes from black creators, and last June, as a protest many African-American content creators boycotted TikTok, using the hashtag “BlackTikTokStrike.” This hashtag was used across multiple social media platforms and a lot of attention
“It’s important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work,”
Kudzi Chikumbu, TikTok’s Director of Creator Community
Google launch Interview Warmup
Google has launched Interview Warmup, which is a new tool powered by AI aiming to help people prep for job interviews. It asks you interview questions and transcribes answers in real-time.
Using voice-to-text or a keyboard, users of Interview Warmup can practice some of the most common questions that are asked in a job interview and have the option of job-specific ones which have been picked by an industry expert.
Here’s a screenshot of what it looks like:
After answering, the tool analyses your answer and offers suggestions to improve it for when you’re asked it for real:
The industries you can choose from include: Information Analytics, E-Commerce, IT Help, Undertaking Administration, UX Design or Basic. and has three question types:
- Background
- Situational
- Technical
You can read more about the tool on Google’s site for it: Interview Warmup
