Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Google’s latest update will see a revamp to their online shop which will be powered by AI and roll out new features such as personalised home feeds, virtual try-ons and more. The latest update will initially be available in the US over the coming weeks.
The AI powered online shop will have a host of new features in order to improve user experience and make Google’s online shop more accessible.
Personalised Home Feed
The new AI powered tool will use past shopping experiences and user preferences as a guideline to build a new, customised home feed to display products users are more likely to engage with.
AI Summaries
AI will also be integrated into the shopping experience for customers by highlighting key product features and giving recommendations based on user searches
Virtual Try On
This new feature will allow users to see what clothes look like on a ‘range’ of different models. Google has listened to feedback from users who have claimed that they find it difficult to see how certain clothes may fit them online, therefore this AI powered tool will let users choose models of different shapes, sizes and skin tones to see how an outfit would best suit them.
Pricing Tools
Google has announced new pricing tools in order to help customers find the best deals across the web. Price comparison, price insights and price tracking filters throughout the shopping experience, as well as a dedicated deals page that only shows items with the best prices.
How this will impact brands
A personalised shopping experience is great for E-Commerce brands as a larger variety of products will be shown to customers, with enhanced targeting features, which will mean higher conversion rates for brands in the future.
The new shopping experience has begun to be rolled out to customers in the US and will be available in the UK at a later, unconfirmed date. Google will continue to make changes and enhance the shopping experience.
