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In 2025, search is changing faster than ever. With the introduction of AI Overviews, ChatGPT and more, it is imperative that marketers adapt their content to appear on the AI driven search page so they don’t get lost in the shuffle. This is especially important for local businesses who thrive on appearing high on local […]

Google could soon face new rules in the UK that may change how businesses appear in search results and how digital ads are bought and displayed, particularly as AI becomes a bigger part of search. The UK’s Competition and Markets Authority (CMA), which ensures fair competition between businesses, is investigating how Google runs its Search […]

Whether you’re emerging into your first marketing role or you’re hopping onto a client/agency meeting, you’re bound to hear some acronyms being thrown around. With so many marketing long-tailed terms, we’ve found ways to abbreviate and simplify. But as a marketer, it’s easy to forget just how unfamiliar all these terms are when you first […]