Matthew Widdop
Matty is a Digital SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Yoast SEO is launching an add-on to Google Docs to provide users with accessibility to enhance their writing with SEO recommendations in real time.
What is Yoast?
Yoast is a plug-in developed to add SEO functionality to websites, improving the way they are seen on search engines. Yoast has a number of features to help SEOs, including:
SEO Analysis – When you add written content to your site, Yoast can analyse it to make sure that it meets SEO specifications, giving recommendations to improve your content so it drives new traffic.
Crawling and Indexing – Yoast allows you to adjust which pages on your site are crawled and indexed. You may not want search engine crawlers to see all of your pages in search engines, such as a paginated page or a page with similar content to another, for example. You might want Google to see the content on a page and the links.
Sitemaps – Sitemaps are used to allow search engines to understand and crawl and index websites more easily. Yoast automatically generates a sitemap for your site to help with your pages’ search engine rankings.
Redirections – Sometimes internal and external links to pages expire as the pages that were being linked to no longer exist. Yoast allows you to redirect to the links to new relevant links so users aren’t sent to an error page (404).
Yoast and Google Docs
Yoast has recently announced their latest feature, which will mean their SEO analysis and readability feature will be available with an add-on within Google Docs. The SEO analysis tracks how well your content is optimised for a specific keyword phrase, including the presence and frequency of the keyword and making sure there is no keyword stuffing. The readability tracks how well written your content is, including sentence and paragraph length and structure.
This latest feature will allow SEOs to make improvements to their content in real time and speed up the process of creating optimised content for their sites.
