Maisie Lloyd
I'm passionate about recording the world, but most of all driven by creativity and collaborative environments. My experience revolves around the production of digital content, pertaining to graphic design, writing copy, and video and audio content.
On Friday, the 12th, Intelligency had the pleasure of welcoming a specialist trainer into the office for an in-depth session on producing high-quality content for social media. The training provided hands-on experience, covering everything from selecting the right equipment to understanding the technical aspects that can make or break content quality.
In today’s digital landscape, staying ahead of trends and mastering the art of content creation is essential. At Intelligency, we continuously seek opportunities to expand our knowledge and refine our skills, ensuring that both our in-house and client projects benefit from the best practices in social media marketing. This session was another step towards that goal—helping us to better understand the nuances of video and photo production to create compelling, high-impact content.
Key learnings
Whilst I won’t give away all of the secrets shared by the expert trainer Cameron, I can say that the session reinforced and enhanced my understanding of several crucial elements of content creation, including:
- Content planning
- Kit selection (specifically tailored to the business’s needs)
- Familiarisation with kit
- Learning about camera settings
- The shooting process
- The editing process
Here are 5 new things I took away from the course:
📸 Understanding resolution and compression – Social platforms like Instagram are unable to process high-resolution content, i.e. videos shot in 4K. As a result, content can be compressed, lessening the overall quality of the content.
📸 Balancing settings -Shutter speed, aperture and ISO all interplay with each other. There is no one-size-fits-all with photography and videography; it’s about achieving the balance between each setting to capture the desired shot.
📸 The Power of the First 3 Seconds – The first 3 seconds of video content are critical to hooking the viewer, so make every second count. Aim to grab the viewers’ attention and keep them invested in order for them to stick around for the content that follows those first few seconds.
📸The media quality toggle – Instagram, one of many apps, allows you to upload higher-quality content by utilising its media quality toggle. This will tell Instagram to upload the content at its highest resolution, rather than automatically compressing it.
📸Lense correction in editing – Lens correction ensures that regardless of what make and model of the camera a video or image is shot on, the quality will remain consistent despite what lens it has been captured with. This is because each lens will have its own unique distortions, which can create inconsistencies if shooting across multiple cameras.
Why third-party training is invaluable
At Intelligency, we firmly believe that ongoing education and professional development are key to staying ahead in an ever-evolving digital landscape. Investing in expert-led training isn’t just about refining our technical skills—it’s about ensuring our team has the knowledge and confidence to deliver exceptional work for our clients.
“Bringing in external experts allows us to gain fresh perspectives, access the latest industry insights, and refine our approach with cutting-edge techniques. Not only does this enhance the quality of our work, but it also supports the career growth of our team. We want our staff to feel empowered, upskilled, and equipped to take on new challenges—because when they grow, so does our business.”
– Sean Walsh, Director, Intelligency
By learning from specialists in their field, we are able to integrate best practices into our strategies, ensuring that our content remains engaging, impactful, and ahead of the curve. This commitment to continuous learning benefits not only our internal team but also the clients we work with, as we bring a more informed and innovative approach to every project.
If you’re looking to refine your approach to content creation, investing in professional training can be a game-changer. Have you ever attended a similar session?
