Matthew Widdop
Matty is a Junior SEO Executive at Intelligency, helping our clients to improve their digital performance. Matty is currently studying for his Level 3 Multi-Channel Marketer apprenticeship and has completed a Sport Journalism Degree at the University of Huddersfield.
Hubspot, one of the leading CRM platforms, has seen a major decline in its organic traffic levels dropping from 13.5 million in November to 8.6 million in December. Community members have been speculating what could have caused such a dramatic decline in traffic levels, with the blog especially taking a huge traffic hit. In this article, we will dive into the different reasons why HubSpot may have seen a heavy decline in traffic.
What has happened to HubSpot?
Google released a number of updates at the back end of 2024 including the November core update, the December core update and a December spam update which affected traffic levels for a number of sites all over the internet.
These updates obviously had an impact on HubSpots SEO content, especially their well renowned blog, which has been a leading industry blog for many years. Many industry insiders are speculating that HubSpots blog is over-saturated with weak content or that much of their content lacks topical authority as it has been created outside of their area of expertise.
Many SEOs are concerned at the sudden dramatic fall in traffic levels for HubSpots blog as it has widely been considered one of the best created blogs on the Internet for a number of years.
What can HubSpot do to bounce back?
There are a number of ways HubSpot could address their drop in traffic levels. Some SEOs are calling for HubSpot to clean up their blog and delete any outdated or “weak” content that they don’t have any topical authority on. However, pruning a blog with thousands of posts and making sure it is done correctly is a huge task that requires lots of resource and time dedicated to the task. Others have suggested that HubSpot should tailor their content more towards their topical authority going forward.
What can we learn from this?
If SEOs are to be believed then making sure your content is relevant to your site is crucial to maintaining traffic levels as Google is cracking down on content that is outside of topical authority. Therefore, it is important for all SEOs to make sure that their content is highly relevant and informative to their target audience going forward, now more than ever.
